Growing Eclesiar Together: Stronger Numbers and a Referral Victory
Citizens,
When we published our first advertising results, the early signs were encouraging. Today, almost two months after launching the campaign on 23 July, we can share clear evidence that Eclesiar’s community is growing.
Daily Active Players are unique authenticated accounts active each day, excluding levels 1–5. At the time of this snapshot, the final yellow bar was still in progress.
FROM THE MID-400s TO MORE THAN 600 DAILY ACTIVE PLAYERS
Around the beginning of the campaign, the chart shows approximately 440–460 daily active players. In recent days, that number has climbed beyond 600, with a recent completed day reaching roughly 620.
The progress is also visible in our concurrent online player counts.
On 23 July:
The daily minimum was 34 players at 03:00.
The daily maximum was 89 players at 18:00.
On 20 September:
The daily minimum was 62 players at 05:00.
The daily maximum was 142 players at 17:00.
All times are server time.
Our daily floor grew by more than 82%, while our peak grew by almost 60%. That means 28 more players online during the quietest hour and 53 more during the busiest.
The growth is not limited to prime time. Even during the quietest hours, Eclesiar is becoming a busier and more active world.
ADVERTISING IS A LONG-TERM COMMITMENT
We have adopted a clear strategy: instead of investing in small, temporary bursts of advertising, we will keep advertising campaigns running continuously.
We will rotate campaigns between different real-world countries according to practical factors such as player population and purchasing power.
These decisions will never be influenced by wars, alliances, rivalries, elections or any other in-game situation. Our advertising strategy remains completely separate from in-game politics.
We will continue experimenting, learning and introducing Eclesiar to new audiences around the world.
THE REFERRAL SYSTEM IS ALREADY A VICTORY
Our new referral system is producing excellent results:
July: 16 new referred accounts
August: 62 new referred accounts
September: already 58 new referred accounts by the 20th
August brought almost four times as many referrals as July. September has already reached approximately 94% of August’s full-month result, with ten days still remaining.
This is a fantastic achievement—and it belongs to the community.
YOU ARE OUR STRONGEST GROWTH ENGINE
Based on our current retention measurements, players arriving through advertising have a success rate of approximately 3%–8%.
Players arriving through personal referrals achieve approximately 25%–37.5%.
Even under the most conservative comparison, referred players are more than three times as likely to stay.
Advertising can introduce someone to Eclesiar, but a personal invitation gives that newcomer something advertising cannot: a connection to a country, a community and people ready to help from their very first day.
That is why the best way to help your country grow remains your own recruitment effort—and now there are prizes for it too!
KEEP GOING—YOU ARE DOING GREAT!
We are already seeing encouraging referral activity from players in the following countries, listed in no particular order:
Bulgaria
United States of America
Brazil
Italy
Egypt
India
Pakistan
Turkey
Argentina
Keep going. Your efforts are working.
To everyone sharing Eclesiar, inviting friends and helping new citizens take their first steps: thank you.
We will not stop advertising. We will continue investing in the game’s growth—and with the community beside us, this is only the beginning.
Let’s keep growing Eclesiar together.
The Eclesiar Team